I’m researching an item I’m going to sell on eBay for a TA client. This involves learning the history of the Sunshine Cracker company (bought by Keebler/Kellogg if you were curious). I try to find out their most famous product.

It is the Cheez-It snack cracker.

That journey bought me to the Wikipedia history of the Cheez-it.

There I discovered that the new spokesperson for Cheez-its is Jim Cummings, who I run a fan site for.

Too weird, eh?

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